Phone: 616-754-0022
Monday - Friday 9am - 7pm | Saturday 9am - 6pm | Sunday 9am - 5pm
Hilltop Sports: A Legacy Carried Forward
Since 1989, Hilltop Sports has been a trusted part of the West Michigan outdoor community — a place where tradition, service, and a love for the outdoors come together.
When Derek and Ashley took the reins, they brought with them a clear vision: to preserve the heart and heritage of the shop while breathing new life into it with fresh energy, new ideas, and quality products.
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Their commitment is rooted in what has always made Hilltop special: knowledgeable service, deep community connections, and a passion for helping others enjoy the outdoors. At the same time, they’re focused on the future — embracing innovation, expanding what we offer, and strengthening the legacy for the next generation.
Their vision, and Hilltop itself, is the embodiment of our motto: New Gear. Old Soul.
Milestones
More Than a Store
Hilltop Sports is more than a store — it’s a cornerstone of our community, rooted in a deep passion for the outdoors and a commitment to sharing that passion with everyone who walks through our doors.
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For years, we’ve been a hub for outdoor enthusiasts to connect, learn, and grow. More than a place to buy gear, Hilltop is where stories are shared, skills are passed on, and traditions are kept alive. Our staff, all avid outdoorsmen and women, take pride in offering not just the right equipment, but the knowledge and confidence to use it.
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Through our in-store events and hands-on experiences, we’ve built a space where both newcomers and seasoned pros can deepen their love for the outdoors.
At Hilltop Sports, our legacy lives in the relationships we’ve built, the community we’ve nurtured, and the adventures we’ve helped launch.
Our Legacy
At Hilltop Sports, our legacy isn’t just about what we’ve built — it’s about what we’re preserving for the generations to come. We're building more than a business; we're cultivating a place where outdoor tradition lives on, where knowledge is passed down, and where families create lasting memories together.
We believe in protecting the values that matter: integrity, community, and a deep respect for the land, the water, and the wild.
Our hope is that what we do today ensures the spirit of the outdoors — and the culture that surrounds it — thrives long after we’re gone.
